In the ever-evolving landscape of digital marketing, link-building remains a cornerstone for improving search engine rankings and boosting online visibility. While many try their hand at acquiring backlinks, collaborating with seasoned professionals can dramatically enhance outcomes. These 10 link-building experts have a proven track record of helping businesses achieve measurable growth by securing high-quality, authoritative links.
1. Brian Dean
Founder of Backlinko, Brian Dean is renowned for his in-depth SEO research and actionable strategies. His “Skyscraper Technique” revolutionized content-driven link-building, helping businesses earn backlinks organically by creating superior content.
2. Neil Patel
A serial entrepreneur and founder of Neil Patel Digital, Neil Patel has worked with Amazon, HP, and Viacom. He simplifies complex concepts and offers valuable insights into scalable link acquisition strategies that anyone can apply.
3. Jon Cooper
Jon, the founder of Point Blank SEO, specializes in advanced and creative link-building tactics. His methodologies include broken link-building and resource page outreach, designed for both agency professionals and in-house teams alike.
4. Julie Joyce
As the owner of Link Fish Media, Julie Joyce focuses on high-quality link-building in competitive niches. She’s known for creating customized campaigns and forming ethical partnerships that foster long-term link equity.
5. Paddy Moogan
Co-founder of Aira and author of “The Link Building Book,” Paddy combines data-driven strategies with content marketing. His team develops tailored outreach campaigns that resonate with both audiences and search engines.
6. Eric Ward (LinkMoses)
Though he sadly passed away in 2017, Eric Ward laid the foundation for modern white-hat link-building. His teachings are still widely referenced, and his legacy continues through professionals who adopt his trust-based techniques.
7. Britney Muller
A former Senior SEO Scientist at Moz, Britney blends SEO with AI and machine learning. Her modern, forward-thinking strategies offer a fresh perspective on link-building through data analysis and effective content structuring.
8. Ross Hudgens
Founder of Siegemedia, Ross Hudgens emphasizes content-first link-building. His agency consistently delivers results using interactive content, infographics, and SEO-focused visuals to earn natural backlinks.
9. Kristina Azarenko
Founder of MarketingSyrup, Kristina is known for her technical SEO expertise combined with strategic link-building. Her audits and consulting sessions help clients identify untapped opportunities for links without violating best practices.
10. Michael King
As the Managing Director of iPullRank, Michael King merges technical SEO and content marketing. He champions comprehensive site architecture and content audits to support effective and scalable link-building efforts.
Why Work with a Link-Building Expert?
Collaborating with a specialist can fast-track your success online. These experts offer a variety of benefits including:
- Customized link acquisition strategies.
- Access to premium industry connections.
- Expert content optimization for backlink potential.
- Protection from search engine penalties.
- Scalable systems for long-term success.
Conclusion
Whether you’re launching a new website or aiming to boost traffic to an established one, working with the right link-building expert can make all the difference. These professionals have repeatedly proven that quality, strategy, and persistence form the backbone of any successful SEO campaign.
FAQs
- What is link-building?
Link-building is the process of acquiring hyperlinks from other websites to your own. A good backlink strategy helps improve your site’s authority and ranking in search engines. - Is buying links a good idea?
Most experts recommend avoiding paid links since they go against Google’s guidelines and can result in penalties. Focus on organic, relationship-based outreach instead. - How long does it take to see results from link-building?
It typically takes 3 to 6 months to notice significant changes, depending on your niche and the competition. - Can I do link-building on my own?
Yes, but it involves a significant time investment and a steep learning curve. Hiring an expert ensures better results with fewer mistakes. - Are all backlinks equally valuable?
No. High-authority and contextually relevant backlinks from reputable sources are far more valuable than random or low-quality links.