Modern online gambling has evolved into a highly competitive, technology-driven industry where user experience, personalization, and regulatory compliance play a critical role in success. Players today expect fast-loading platforms, seamless mobile gameplay, secure payments, and engaging features that go beyond traditional casino and sportsbook offerings, but at the same time, operators face increasing pressure to launch quickly, scale efficiently, and comply with strict regulations across multiple markets. This has made reliable iGaming technology providers more important than ever in the gambling world.
That’s where Soft2Bet comes into play. It is a fast-growing global iGaming technology company known for its turnkey casino and sportsbook platforms, innovative gamification tools, and comprehensive operator solutions. The company equips operators with everything they need to launch, optimize, and grow worldwide online gaming businesses.
In this article, we will closely present Soft2Bet’s history, products, technology, market presence, awards, brands, and what makes it a standout choice for operators in regulated markets, and all will be explained clearly with visuals, lists, and real numbers you’ll want to remember.
What Is Soft2Bet?
Soft2Bet is a B2B iGaming platform provider that builds powerful software for online casinos, sportsbooks, payment systems, and brand operations, and it supports other companies (operators) who want to launch and manage online gambling services without building the technology and infrastructure from scratch.
Key Facts about Soft2Bet
- 🚀 Founded by Uri Poliavich
- 🏢 Headquarters: Malta & Cyprus (Santa Venera and Limassol)
- 👨💻 Employees: 1,000+
- 🌎 Licenses: Operating in many regulated markets, including Europe, Canada, and Mexico
- 🎮 Games & Events: Over 12,500 games + 1,000,000+ live events supported
It offers its products to other businesses, not directly to players, though the platform’s power brands do welcome players.
Soft2Bet History & Growth
Everything started with a simple goal: help operators launch iGaming brands quickly and reliably by providing a full stack of tech and services. Since 2016, it has steadily expanded into new regions, secured multiple licenses, and developed innovative tools that boost engagement and revenue.
Major Milestones
- 2016 – Company Founded
Began its journey with a focus on modular iGaming tech. - Expansion into Europe
The company gained licenses and partners across Sweden, Italy, Romania, Greece, Spain, and more. - Growth in Regulated Markets
Regulatory approvals in Ontario (Canada), Mexico, and Sweden broadened its global footprint.
Core Soft2Bet Products & Technologies
Soft2Bet’s product suite is broad but built around a key idea: give operators everything they need to run a successful online gaming business.
Turnkey Platform Solutions
It offers turnkey custom solutions that include:
- Casino Platform: Thousands of slots, table games, and live casino content in one place.
- Sportsbook System: Full pre-match and live betting with extensive sports coverage.
- Payment Gateway: Supports 70+ payment methods.
- Back Office Tools: Dashboards for CRM, reporting, compliance, and promotions.
- Compliance & Security: AML, KYC, anti-fraud, and responsible gaming safeguards.
- Managed Services: 24/7 customer support, technical operations, and risk teams.
What Is MEGA (Motivational Engineering Gaming Application)?
MEGA is Soft2Bet’s proprietary gamification engine, and it’s one of their best flagship innovations. It brings gaming psychology, rewards, and personalization together to boost engagement and retention, and some of the key features include:
- Missions & achievement systems
- Tiered bonuses & loyalty programs
- Personalized promotions
- AI-driven incentives
MEGA has delivered significant increases in engagement and revenue for operators already using it:
- 4x increase in player screen time
- 65% increase in Net Gaming Revenue (NGR)
- 50% increase in deposit amount
- 45% increase in Average Revenue Per User (ARPU)
Soft2Bet Brand Portfolio
Soft2Bet isn’t just tech, but it also runs brands that use its own platforms, including:
- Betinia – Sportsbook and casino with gamified city-building features.
- CampoBet – Sports betting and casino with localized offerings.
- Yoyocasino – Popular European-focused gambling platform.
- Quickcasino & Don.ro – Regional brands with tailored content.
These brands demonstrate Soft2Bet’s technology in action, showing how its platform supports real-world online gaming services, operating in over 20 languages for a truly global reach.
Awards & Industry Recognition
Soft2Bet’s growth and innovation have earned it notable awards, including at the Global Gaming Awards EMEA 2025:
- 🏅 Executive of the Year – Founder & CEO
- 🏅 Platform Provider of the Year
- 🏅 Product Launch of the Year (MEGA)
These awards reflect the industry’s recognition of Soft2Bet’s influence and technology excellence.
Why Operators Choose Soft2Bet
Here’s a quick checklist of the main strengths that make Soft2Bet a go-to choice for operators:
Operational Benefits
- Rapid market entry with turnkey solutions
- Scalable technology that grows with demand
- Full back-office and compliance support
Player Experience
- Vast game and sportsbook offerings
- Personalized engagement tools
- Responsive mobile and omni-channel play
Business Advantage
- Global license coverage
- Localized content and language support
- Strong security and regulatory compliance
Conclusion
Soft2Bet has carved out a strong position in the iGaming world by offering complete, flexible, and secure solutions, backed by innovative gamification tech and global licensing. Whether an operator is launching a brand for the first time or expanding into new markets, this platform provides the tools, content, and support needed for success.