Creating a strong online presence is an essential step for coaches, consultants, and personal brands looking to share their expertise, build credibility, and attract clients. Your website acts as your digital storefront, so choosing the right website builder can have a major impact on your brand’s success. With a multitude of tools available, selecting the best platform might feel overwhelming—but we’re here to help.
TL;DR
If you’re a coach, consultant, or personal brand in need of a website, there are several highly effective website builders tailored to your specific needs. Platforms like Wix, Squarespace, and WordPress.com offer simplicity and design flexibility, while systems like Kajabi and Kartra focus heavily on marketing and sales integration. Your choice should depend on the features that matter most—ease of use, customizability, scalability, or funnel-building capabilities. This guide walks you through the 10 best options to make your decision easier.
1. Wix – Flexibility and Beginner-Friendly
Wix is a favorite among coaches and consultants due to its drag-and-drop interface, vast template library, and flexibility. It’s user-friendly and doesn’t require any coding knowledge, making it great for solopreneurs who want to get online fast.
- Pros: Visually stunning templates, intuitive editor, hundreds of plugins.
- Cons: Less scalable for high-traffic sites, limited SEO customization compared to others.
Wix also offers tools like appointment booking, forms, and business email integration, which are essential for coaching and consulting businesses.
2. Squarespace – Sleek Designs and Built-In Tools
Squarespace delivers premium aesthetics for coaches and personal brands who value design. Known for its elegant templates, it’s ideal for showcasing your services and testimonials in a professional, polished way.
- Pros: Sophisticated designs, all-in-one approach, responsive mobile optimization.
- Cons: Slightly smaller third-party ecosystem, less customization than WordPress.
Squarespace also includes integrated blogging and email marketing capabilities, allowing you to nurture your audience directly from your site.
3. WordPress.com – Powerful and Scalable
For those wanting more control and scalability, WordPress.com offers a great blend of convenience and power. It hosts your website, offers professional themes, and lets you upgrade for more customization and plugin access.
- Pros: Scalable, SEO-friendly, massive plugin and theme library.
- Cons: Can be complex for beginners, limited customization on lower-tier plans.
This is a great option for experts looking to grow a content-driven coaching platform over time.
4. Kajabi – Built Specifically for Coaches and Course Creators
Kajabi is an all-in-one platform built with the coaching and online education industry in mind. It combines website building with email marketing, course creation, community features, and funnel development.
- Pros: Powerful automation tools, built-in LMS (Learning Management System), CRM features.
- Cons: Higher cost, steeper learning curve for beginners.
If your brand relies on selling coaching packages, courses, or memberships, Kajabi offers everything in one place.
5. Showit – Ultimate Design Freedom
If aesthetics are central to your personal brand, Showit gives you a blank canvas to fully control your website’s design—without knowing code. It’s particularly popular among personal brands in coaching and creative fields.
- Pros: Unparalleled design customization, integrates with WordPress for blogging.
- Cons: Can require more time to set up, fewer built-in features compared to Kajabi or Squarespace.
Showit is perfect for coaches who want their website to reflect a truly personalized and unique identity.
6. Webflow – Advanced Customization for the Tech-Savvy
Webflow is a powerful tool if you’re looking for pixel-perfect customization. It’s a hybrid between design and development, which allows for complete control over your site’s look and feel.
- Pros: Exceptional design control, clean code, strong SEO features.
- Cons: Steep learning curve, not ideal for beginners.
Ideal for consultants or personal brands that want to stand out with custom interactions and cutting-edge design.
7. Kartra – Focus on Funnels and Automation
Kartra offers much more than standard website-building—it’s a powerhouse for consultants aiming to convert site visitors into clients. Designed with sales funnels, email automation, and CRM tools, Kartra is excellent for high-performance business models.
- Pros: All-in-one sales ecosystem, advanced automation, integrated analytics.
- Cons: Higher monthly cost, slightly less elegant design flexibility.
Kartra is ideal for coaches running lead-generation campaigns or selling membership-based content.
8. Weebly (by Square) – Simple and Affordable
Weebly is a great starter option for new coaches and consultants who want a simple site up and running quickly without the higher costs of Kajabi or Webflow.
- Pros: Budget-friendly, easy drag-and-drop interface, basic ecommerce options.
- Cons: Less flexibility in design and marketing tools, limited scalability.
If you’re just starting out and need a platform to grow slowly, Weebly is a reliable and beginner-friendly tool.
9. Builderall – Feature-Packed with Marketing in Mind
Builderall is an underrated gem for coaches who need more than just a website. It includes everything from website creation and sales funnels to webinars, email marketing, and automation tools.
- Pros: Extensive marketing tools, webinar hosting, competitively priced.
- Cons: Interface can be clunky, not as intuitive as Wix or Squarespace.
Great for digital-native coaches who run launches, webinars, and sales events frequently.
10. Brizy – Modern Drag-and-Drop with a Focus on Speed
Relatively new, Brizy offers both hosted and self-hosted options, ideal for personal brands that want fast websites and modern layouts. Built for simplicity and visual editing, Brizy is quickly gaining popularity.
- Pros: Simple UI, fast performance, competitive pricing.
- Cons: Smaller ecosystem, some advanced functions still in development.
Brizy is perfect for coaches and consultants who want modern features without too much technical complexity.
Final Thoughts: Choosing the Right Platform
Ultimately, the best website builder for you depends on your specific goals as a coach, consultant, or personal brand. Here are a few questions to ask when making your decision:
- Design vs. Utility: Do you prioritize a beautiful design (Showit, Squarespace) or automated marketing features (Kajabi, Kartra)?
- Budget: Are you looking for a cost-effective option as you begin (Weebly, Wix), or are you ready to invest in a high-performing platform?
- Growth Potential: Will your platform be able to scale with your growing content and client base (WordPress.com, Webflow)?
Carefully evaluating these platforms will ensure that your website doesn’t just look good—but performs well, converts leads, and supports your long-term goals.
Conclusion
A strong website is a necessity—not a luxury—for coaches, consultants, and personal brands in today’s digital economy. Whether you’re aiming to build a high-converting sales funnel, establish thought leadership through blogging, or cultivate community through content, the right platform is out there.
Use this list as a well-informed starting point to align your technical needs with your business vision—and watch your brand grow confidently online.
