Snapchat is a video and photo-sharing app for mobile devices that was first launched in September 2011 by Bobby Murphy, Evan Spiegel, and Reggie Brown.
The initial idea of the app was to share impermanent pictures using “snaps” or private messages, which can be viewed for a specific period of time set by the user before not being accessible anymore. Although the app initially focused on photos, video in Snapchat has become an increasingly important element.
Snaps are semi-public stories shared to the contact list of the user or sent privately. The most Statspopular features of Snapchat worldwide are sending photo and message snaps.
In Q3 of 2018, the number of active daily users reached 186 million. Making it one of the quickest growing social media apps and networks in the world.
Snapchat’s demographics consist mostly of young people with 71% of its users under the age of 34. Thus it has been widely adopted by businesses targeting young millennials and Gen Z and brands with strong visual impact in sectors like fashion, beauty, and sports etc.
Snapchat users watch over 10 billion videos each day. With the average user spending over 30 minutes per day on the app, making Snapchat more popular than Twitter and Tumbler in terms of user engagement in the U.S.
Advertising and branded content are the major sources of the app’s revenue. In 2018, Snapchat worldwide advertising revenue is projected to reach $US 1,470 million,
That’ said – the Make a Video Hub team has put together a new infographic utilizing data from emarketer and Statista. The infographic shows the growth of Snapchat over the past 7 years. It also gives the most recent data on the app’s demographics and usage rates along with Snapchat’s overall marketing stats.
Take a look below:
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