How to Improve Your Digital Marketing Campaign with WordPress

Digital Marketing

The best thing about WordPress is that it can help you out with literally everything. Whether you decide to add some functionality to your blog, change its appearance, or promote it on the web, there are probably hundreds of plugins out there to help you get the job done. And that’s the whole coolness of WordPress.

If you’re about to start a digital marketing campaign for your business WordPress can help you stay organized and get the most out of it. There are some great plugins that are feature-packed, easy to use and are good at saving you time and efforts. They will contribute a great deal to your marketing efforts and bring good results.

Here you have them!

WordPress Google Analytics

How to Improve Your Digital Marketing Campaign with WordPress

Analytics provide valuable insight on how your website’s doing and can also help you to improve your marketing campaign. With Google Analytics WD you can get detailed reports about everything taking place on your website, from real-time site visitors to AdSense, AdWords, and eCommerce sales stats. You can identify which of your pages and posts are viewed the most, or where your visitors come from to adjust your marketing strategy accordingly.

It allows you to set and get custom reports on any metric and dimension, and set goals for tracking targeted activities which users accomplish on your website. You can even compare reports of two periods and export them to PDF or CSV files. The reports are comprehensible and responsive.

MailChimp WordPress Plugin

MailChimp is a powerful emailing tool which is widely used

MailChimp is a powerful emailing tool which is widely used in almost all kinds of marketing campaigns. So, if you want to integrate it with your website and manage your listings and forms directly from your dashboard, MailChimp WD is the best option to pick. It allows you to create fully customizable subscription forms for your lists and place them anywhere on your website, using either topbar, scrollbox, popup or embedded display options.

You can add custom fields to the forms and set conditions based on which the fields would be displayed/hidden to your visitors.Custom fields include PayPal integration, file upload, custom select, checkbox, captcha protection and much more. The plugin features advanced emailing options and is fully customizable to fit your every need.

OptinMonster

OptinMonster features an easy to use form builder.

OptinMonster features an easy to use form builder which allows you to create various types of opt-in forms that are proven to convert. The form types it supports are floating bars, trigger boxes, sidebar forms, and much more. You can get the most of your forms using its exit-intent technology and powerful A/B testing feature. It also comes with advanced page level targeting and behavior personalization functionalities, which help you create targeted forms for specific pages, posts, categories, etc.

All in One Schema.org with Rich Snippets

How to Improve Your Digital Marketing Campaign with WordPress

If you want to get maximum results from your marketing strategy make sure to make it visible to a wider audience. This is where All in One Schema.org with Rich Snippets plugin can help you. It gives search engines precise and important information about your website. Rich Snippets are using images, ratings, reviews, and price information, and help you rank higher in search engines. This is a good way to let your niche audience know what you do and what you have to offer them.

CoSchedule

By CoSchedule Description CoSchedule is the all in one editorial calendar for content marketing and social scheduling.

CoSchedule will take your content marketing to a whole new level and help you stay focused and organized with your team members. It’s an advanced editorial calendar which allows you to schedule meetings, posts, emails, and lets you share tasks and documents with your team.You can add color labels to the tasks and make sure you’re not gonna miss them.

Also, you can let the plugin identify the best sharing time and monitor how many times your content has been shared. CoSchedule integrated with powerful editing and tracking tools, such as Google docs, Headline Analyzer, Pinterest, etc.

Broken Link Checker

This plugin will monitor your blog looking for broken links.

Broken Link Checker monitors your website for broken links and missing images and prevents search engines from following them if there are any found. The plugin searches for broken links literally everywhere, in posts, pages, comments section, bookmarks and custom fields. It notifies you about the found broken links via dashboard or email and lets you edit the links directly from the plugins page.

Newsletter

Newsletter is a real newsletter system for your WordPress blog.

Newsletter is perfect for list building and tracking emails.It comes with a built-in email composer and allows you to send out unlimited newsletters to your subscribers. You can collect subscribers using either the subscription widget, page or custom-made forms. The plugin uses a number of customizable themes and allows you to fine target your visitors.It seamlessly integrates with WordPress registration.

Wrapping Up

These are the plugins you can use to improve your marketing campaign and get better results. The plugins featured on this list are widely used by thousands of users and marketers and are sure to contribute to your marketing efforts.

In conclusion: Have you had the opportunity to try any of the WordPress Plugins? We really would love to hear all about it in a comment below.

Gayane Mar is the founder of WPCapitan.com, a WordPress enthusiast, and blogger. She is a contributing author to a plenty of well-known WordPress related blogs and enjoys sharing her experience to help people with WordPress.