Thinking about using Facebook Marketplace to sell items, rent out that cute apartment, or manage rental properties? Great choice! It’s free, it’s easy, and it reaches tons of people. But like any good party, there are a few ground rules to follow. Let’s walk through the top rules sellers, landlords, and property managers need to know to keep things running smoothly.
First Things First: The Basics
Facebook Marketplace is not the Wild West. There are rules. Break them, and you could get your post removed or your account suspended. Nobody wants that.
- No fake items — Only real and tangible things allowed.
- No illegal stuff — That means no weapons, drugs, or exotic animals.
- No “in search of” posts — You’re supposed to list what you’re offering, not what you’re looking for.
- Use real photos — No stock images. Be honest and snap your own pics.
- No misleading details — Don’t list a home for $1 if the rent is actually $1,500.
Now let’s break it down depending on what you’re doing—selling, renting, or managing multiple properties.
For Casual Sellers
So you’re decluttering the garage or flipping vintage treasures? Sweet. But follow these:
- Be clear — Describe what you’re selling like you’re talking to a friend. Measurements, color, condition—it all helps.
- Be honest — That “like new” couch shouldn’t be labeled that if it’s got 3 cat scratches and a mystery stain.
- Price it right — Look up what others are charging. Be competitive to get faster sales.
- Communicate fast — Respond to buyers quickly, or they’ll move on.
And please, always use safe meetup spots. Try a local police station parking lot or somewhere public.
For Landlords Renting a Unit
Renting out a home or apartment? You can list rentals on Marketplace, but Facebook has rules. Get these right:
- Select the “Property for Rent” category — It’s built just for you. Use it.
- Include these things:
- Rent amount
- Deposit info
- Pet policy
- Lease length
- Location (city, zip code)
- No bait and switch — Don’t advertise a $600 place, then say it’s $1,200. Facebook might take your listing down.
- Use good photos — Clean, well-lit pics boost your chances of finding the right tenant!
And hey, don’t ghost messages. Just say “It’s rented” if it’s no longer available. Simple courtesy goes a long way.
For Property Managers
If you manage multiple listings, Facebook can still work for you. But know the best practices:
- Create individual listings — Don’t cram 5 places into one post. Make separate listings for each unit.
- Don’t spam — Reposting the same thing over and over? Facebook doesn’t like that. Spread out your posts.
- Consider using a partner — Facebook partners with platforms like Zillow and Apartments.com. Those can sync listings automatically.
- Track questions — Respond quickly and professionally.
Using Marketplace regularly? Build a reputation by being reliable and easy to work with.
Listing Don’ts (Seriously, Just Don’t)
- No “test” listings — Don’t post something just to see how many views you get.
- No multiple location traps — Only list properties in the actual city and zip code they’re located in.
- No funny prices — That $1 home better really cost $1. Otherwise, say “$1,500” like a grown-up.
Wrap-Up: Play by the Rules, Win the Game
Facebook Marketplace is a powerful tool, whether you’re selling a lamp, renting a loft, or managing a building. Follow the basic rules, stay honest, and use great photos. Think of it like being at a farmer’s market—best display wins!
Keep it professional, kind, and clear. That’s how you stand out in a crowded feed. Good luck and happy listing!
