Today, in the 21st century, social networks dominate. And we cannot bypass them. With their dominance, some ways have been found to make money on them. Social networks can be helpful and not just for fun. Many people find a steady source of income in them – some run roles, some marketing, and some run their blogs on some topics. Today we will talk about YouTube and how you can find a steady source of income and entertainment.
We all heard about Youtubers, but we know little about what they do and what their business involves. What is important is that it takes a lot of time and effort to succeed in this business. It would help if you fought for what you want – because a serious YouTube job often means three years without earnings. Of course, everything pays off over time if you are persistent enough in the position you love.
We can not deny that YouTube can become a serious business if you do your best. It is popular now and probably will be in the future. Assuredly, you have had the opportunity to hear some ghostly figures that popular YouTubers earn. However, there are many things behind the screen they present – work, creativity, sacrifice, etc. But, experts say that even if you have awesome content alone is not enough to make money.
How much a content creator will earn depends on the quality of the content, the length and type of video, the video viewing time, and the demographic category of the viewer. For YouTube to accept you into its program, you need at least 1,000 subscribers per channel and at least 4,000 hours of viewing last year.
As you probably know – the one way YouTube makes money is by advertising revenue. We can say that this is both the primary and easiest way to make money on YouTube. The ad appears before their video if and only if the viewer watches the entire ad or clicks on it. Google is still a mystery about how much money YouTubers make per ad display; some ads are worth more than others. However, estimates range from about $ 3 to $ 10 per 1,000 views.
Some YouTubers use Patreon, which allows viewers to pay their favorite vloggers out of their pocket in exchange for exclusive offers, such as early access to videos and other prizes.
Companies and individuals can choose to sponsor someone who has public attention. Then they pay them to list their name as sponsors of a particular video. This is another strategy for making money for those YouTubers who have already cultivated the audience.
What numbers are we talking about?
Forbes publishes the highest earnings among YouTubers every year. The first place has been taken by Ryan Kaji, barely nine years old, who tests and comments on toys and has almost 42 million subscribers. So, it is possible to make huge money if you become a superstar. But that does not mean YouTubers with fewer subscribers can not make money. Of course, they can do that for a decent life. But, one question remains: how long it will take to achieve that.
The highest-paid YouTubers 2022 – top 3
Jimmy Donaldson – MrBeast – $54 million
MrBeast is back in the first place. Due to the increase in viewership, his salary is twice as high as in previous years. Along with YouTube, he also developed a business related to the app for ordering the MrBeast food brand. It operates over 1,600 restaurants. He shares a profit with these restaurants, which is some serious money. He is also involved in marketing.
Jake Paul – $45 milion
Jake Paul was in 2nd place with a realized income of no less than 45 million dollars. Last year, he led three well-publicized matches with a couple of MMA fighters: one game with Ben Asken and two with Tyrone Woodley. He earned additional millions from that. The last time on the list of the highest-paid YouTubers was in 2018.
Markiplier – $38 million
Markiplier is considered a perfect seller of merch. We do not know who could stand in his way. He has a feel for the job, so he has recorded big clothes sales from his Unus Annus series. So his earnings doubled.
People at the very mention of influencers, YouTubers, and jobs on social networks immediately conclude that there is an ideal job with little effort and quick earnings. The most common misconception is that all you need to do to drive an expensive car in a few hours and live in a castle with lifelong resolved existential issues – is record a video and edit and publish it.
YouTube is not an easy and ideal job. You have to love it like any other job. You will not have millions after registering and posting your video. The internet business industry is a bit more complicated than that.