Looks aren’t everything, especially when it comes to designing a lead generation website. Even though it’s important that your website is attractive, you can’t neglect the fundamentals behind the scenes that drive visitors to convert into prospects and customers. These elements can’t be seen by the naked eye necessarily, but they all play an essential role in determining how successful your website really is.
Here at Internet marketing services provider Straight North, we’ve identified some of the most common elements that make high-performance lead generation websites successful. Although they’re not flashy, elements such as usability, SEO optimization and excellent copywriting make a substantial difference for a website.
Even if a website has an appealing look, visitors are less likely to become customers if they can’t find what they’re looking for easily; if they’re bored by uninspiring copy; or if they have trouble accessing the site from their smartphones. Ensuring that your website has all of the critical elements behind the scenes functioning properly means you’ll see better results and higher conversion rates.
The following presentation outlines the most crucial elements for building a high-performance lead generation website, as well as some tips for incorporating them into your site. You want your website to look good, of course, but looks are only part of the equation.
Brad Shorr is Director of Straight North, an SEO, PPC and website design company in Chicago. With more than 25 years of marketing and sales experience, Brad has been featured in leading online publications including Smashing Magazine, Forbes, and Moz.