When running a website, small or big, most of the time you won’t be able to do everything manually by yourself. In cases like these, lots of helpful tools are used with HubSpot being one of the most popular. But it isn’t always the best one.
If you’ve never heard of HubSpot before, it provides lots of tools for social media marketing, content management, web analytics, landing pages, customer support, and search optimization – all in one package.
For a lot of people, HubSpot is either too expensive or not offering enough for the price, and that’s why we’re here to show you the best 4 alternatives that you’ll probably like.
1. 366 Degrees
When talking about tools that will automate the way your website works, 366 Degrees is definitely the number 1 choice – and for a reason, too.
Using 366 Degrees, users can leverage CRM, marketing automation, and video platforms so they can connect with leads, prospects, and customers. With this, you are able to engage loyal followers as well as create customer journeys, and we all know how much all of that is needed.
Besides that, with 366 Degrees it is possible to create content for landing pages, social media promotion, and email campaigns, and on top of all that, you can integrate it with CRM.
Also, you can design workflows, as well as plan and map campaign processes with just a few clicks through the well-designed click-and-drag interface. And yes, you’ll be able to track who opened or skipped your email, which will easily let you know what to do next.
When talking about this tool, we have to mention that it partners with Microsoft, Salesforce, Nimble, Stripe, Century-Link, Twilio, and a bunch of other useful services that you possibly already use.
366 Degrees has the ability to help you build and manage lasting customer relationships with their integrated social media marketing solution, meaning that you will be able to monitor channels, create engaging posts, connect with leads from social media sites, and do much more.
So, the tool has got lots of features, right? Find your perfect strategy to scale your business with sales outreach tools, do easy e-mail marketing with CRM integration, create beautiful social media posts, and track your performance during all of that – it’s all there. But what about the price?
Considering all of these features, 366 Degrees is worth every penny.
With the “Single” plan which currently goes for $69 a month, you’ve got everything you need if you are just starting out with your website. You get a 60-day money-back guarantee, 25.000 emails, 5.000 contacts, and all of the features we just mentioned.
In case your website grows, there are the “Double” and “Multiple” plans that cost $138 and $207, both of them increase your emails and contacts capacity.
So, whether your website is small or big, you just can’t go wrong with 366 Degrees.
2. Sendinblue
In case you are just starting out and are on a tight budget, Sendinblue is a nice alternative.
Sendinblue started their story in 2012, and by now they already have 80.000 users and over 100 million emails being sent every day over their service. That must be a good sign.
When talking about their features, Sendinblue comes with CRM, email automation, transactional emails, SMS, landing pages, and Facebook ads.
The best thing out of all of this is the fact that this tool has a completely free plan which actually offers some really nice features.
Sendinblue puts a big focus on privacy as they are GDPR-Compliant, which is a good thing for European users.
With the free plan, you get unlimited contacts, built-in CRM, marketing automation, and web tracking.
Besides the free plan, there are also paid ones that start at only $25 a month, which is still pretty low considering the features they offer.
3. EngageBay
EngageBay is an integrated, cloud-based all-in-one marketing, sales & support CRM for growing businesses. With a set of powerful features such as 360 degree customer view, marketing automation, email marketing, landing pages, web forms, appointment scheduling, contact management, free CRM, CRM database, free live chat software, SLAs, ticketing, views and macros, all priced at very affordable rates, EngageBay is one of the most competitive HubSpot alternative.
It is well known exactly how expensive HubSpot can be for these businesses and how limited their options otherwise are. They either have to pay for several tools and apps to fill in the gaps or go without certain features they need. EngageBay addresses the gap.
EngageBay is feature-rich and affordable at the same time. It has almost everything you need from an integrated automation platform.
FEATURES
EngageBay has a slew of products in its suite. In the Sales Bay, you can find CRM, contact management software, and our appointment scheduling software. In the Marketing Bay, there’s SMS marketing, web forms, landing pages, email sequences, email marketing, and marketing automation.
INTEGRATIONS
As of now, here’s a full list of the apps and tools EngageBay integrates with:
- Xero
- Mandrill
- Mailgun
- SendGrid
- Zapier, and more
PROS:
- Designed for small businesses and startups specifically as an alternative to HubSpot
- The CRM is free to subscribers so they don’t spend more money on a necessity
- There’s also a Free plan for those on a budget, but the other plans are inexpensive
CONS:
- Could use more integrations, but EngageBay is adding more all the time
- The iOS app is yet to be launched
Who is this for: those who are looking for a powerful yet affordable tool to reach customers via different channels (emails, SMS, push notifications, etc). Also, in case you are looking for a free tool, they offer a decent deal for $0 a month.
4. Drip
If you are running an eCommerce website and don’t really need all the additional features that were mentioned before, be sure to check out Drip.
With their main focus being eCommerce websites, Drip started out back in 2013 and have quickly gained lots of attention throughout the world. Right now, they are working with over 6.000 eCommerce brands.
Drip’s main feature is “Advanced automation”. Using this feature, you can work with their well designed and easy to use automation workflow editor, which will make creating automation really fun for everyone.
With their editor, you can easily set up useful features like abandoned cart emails, or even take things a step further and trigger an automated action whenever customers leave the checkout process without completing it.
Another thing that Drip made easy to use and accessible is its tagging system. With Drip’s tagging system you’ll get help when categorizing your contacts by specific characteristics such as source, whether they are your customer or not, or if they have visited a specific page on your website.
On top of all of this, Drip also has its own eCommerce CRM which is mainly used for assigning a lead score to each contact. With this CRM tool, you’ll have a better view of how engaged a user is while browsing through your eCommerce website.
When talking about price, Drip’s basic plan will cost you $19, but you’ll also get a 14-day demo to test everything out. Besides the basic plan which only includes 500 people, there are ones with fewer limitations that cost up to $1.600.
Conclusion
All in all, there are lots of good alternatives to HubSpot, each offering something different and targeting different users. But we think that in most cases, 366 Degrees will be the best one since it gives the most features for a pretty decent price.
But once again, it’s all up to you and your requirements.
