If you ever thought that your business doesn’t need to have a website, you should recheck that decision. Nine out of ten online purchases begin from search engines, which is impossible to reach without a website. A proper search engine optimization (SEO) for small businesses is a must these days.
If you own a small business, you would know that word of mouth is a reliable source of new customers. Think of your website as a store, and search engine optimization (SEO) is an effort to make people buying from there and recommend it to their friends. In the digital world, we know word of mouth as backlinks.
Backlinks are the digital version of referrals, word of mouth, recommendations, whatever you call it. In order to generate backlinks, you need a content that other people will find shareable or informative.
Bite-sized content is usually images, GIFs, and short videos that are just inherently easy to consume. You may see this kind of content often on your Facebook’s newsfeed or Twitter timeline. They are good for building a brand and increasing awareness – but they don’t really generate a staggering amount of backlinks.
Informative content is the big guy when it comes to generating backlinks. When you have a piece of content that has valuable information, other websites are more likely to cite that in their own blog posts. This kind of content may be in the form of blog posts, case studies, webinars, ebooks, tutorials, or infographics.
Infographics are arguably the most efficient way to get backlinks. An infographic has the shareable property of an image and information of a blog post. It’s light in file size, eye-catching and yet you can pack a significant amount of information in it for your audience to read.
That’s one thing to know about SEO for small businesses. We have rounded up 55 other things that about SEO for small businesses that you should check out.
Andre Oentoro is the creative genius and founder of Breadnbeyond and co-founder of MilkWhale, both are awesomely creative companies that produce awesome explainer videos and kick-ass infographics.