Many large corporations take advantage of the benefits that social media has to offer. However, small businesses frequently overlook the potential that social media, especially Instagram, have to aid and grow your brand.
Before you can begin thinking about your social media strategy, it’s crucial to raise funding and get your business on its feet. Then, building your social account will give your business legs. That is, the ability to stay relevant and continue success.
When curating your feed, think deeper than a beautiful or interesting image. In order to optimize your online profile, you’ll have to implement the perfect mix that conveys your brand. You can do this by segmenting your account into three parts. Seamless integration of your bio, content mix and engagement strategy will create a big picture of your small business’ brand values and goals.
The Perfect Instagram Bio: Be clear and concise in your bio. So your profile visitors have a coherent understanding of what your company is all about. You can also add functionality to your bio by including promotions, hashtags, and links.
The Ideal Content Mix: In addition to investing in amazing photography, use the tools that the platform has to offer. Incorporating Instagram stories, relevant hashtags, and opinion leaders into your media will increase brand awareness.
The Effective Engagement Strategy: Maximize user engagement by posting at key times, typically Tuesday through Friday from 9 AM to 6 PM. You should ensure that your feed is aesthetically consistent, but don’t be afraid to source high-quality photos from customers. Posts with giveaways and location tags will also boost your following.
Fundera created this infographic below to provide key insights to perfecting your small business Instagram profile. Instead of posting for fun or because you feel like you have to, leverage the power of social media to cultivate more success.