In recent years, white-label apps have become increasingly popular as a way for businesses to offer their customers customized mobile applications without the need for in-house development. But what exactly are white-label apps, and how can you resell them? In this article, we’ll explore the basics of white-label apps and provide some tips for reselling them.

What is White Label Apps

What is White Label Apps?

A white label app is a pre-built mobile application that is designed to be rebranded and resold by a third-party business. These apps are typically created by a software development company, and then customized with the branding and content of the reseller. White-label apps are often used by businesses that want to offer a mobile app to their customers but don’t have the resources or expertise to build one themselves.

White-label apps can be customized in a variety of ways, including branding, logo, color scheme, and content. Some white-label apps are designed for specific industries, such as restaurants, gyms, or e-commerce businesses, while others are more generic and can be used by a variety of businesses.

How to Resell White Label Apps

Reselling white-label apps can be a profitable business model, but it’s important to approach it carefully and thoughtfully. Here are some tips for successfully reselling white-label apps:

  1. Choose the Right App: The first step in reselling white-label apps is to choose the right app for your target market. Consider the industry, the size of the business, and the specific features and functionality that are important to your customers.
  2. Customize the App: Once you’ve chosen the app, it’s time to customize it with your branding and content. This may include adding your logo, changing the color scheme, and adding content such as photos and text.
  3. Set the Price: Pricing your white-label app can be a challenge, as you need to balance the cost of the app with the price that your customers are willing to pay. Consider the value that the app provides to your customers, as well as the costs involved in customization and support.
  4. Market the App: Once you’ve customized the app and set the price, it’s time to start marketing it to your target audience. Consider using a variety of marketing channels, such as social media, email, and paid advertising, to reach potential customers.
  5. Provide Support: Finally, it’s important to provide ongoing support to your customers to ensure that they can use the app effectively. This may include providing technical support, training, and updates to the app as needed.

Benefits of Reselling White Label Apps

Reselling white-label apps can offer a range of benefits for businesses. Firstly, it allows businesses to offer their customers a mobile app without the need for in-house development, which can be time-consuming and expensive. Secondly, white-label apps can be customized to meet the specific needs of each business, which can help to enhance the customer experience and build loyalty. Finally, reselling white-label apps can be a profitable business model, as businesses can earn revenue from selling the app to their customers.


In conclusion, white-label apps are a powerful tool that can help businesses offer their customers a customized mobile app without the need for in-house development. By following the tips outlined in this article, businesses can successfully resell white-label apps and enjoy the many benefits that they offer.


I'm Antonia, a copywriter with over five years of experience in the industry. I find joy in exploring a wide array of topics through my writing. It's my passion to create engaging and compelling content that resonates with readers.

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