Nowadays, WordPress is one of the most popular hosting platforms and content management systems (CMS) in the world. That being said, 33.9% of all websites are hosted by WordPress, making it a 60.7% market share for this platform.

Simply put, WordPress offers various services and benefits that consumers find more than appealing. There’s no doubt that you’ve heard or read about numerous ways to set up and design your WP website.

However, there’s another aspect you should focus on that will make your site complete. That factor is pages your WP site should include. Note that these pages are not a part of your regular website schedule unlike other posts and pages reserved for blog posts and content.

Regardless of whether you use WordPress for an e-commerce store or a blog. These pages are essential to have due to various reasons, such as legal factors, customer service, and support, etc. With that in mind, here are a few pages every WP website should have.

About Us Page

One of the most important pages your WP website should have is the About Us page.

The name of this page is pretty much self-explanatory. Nevertheless, it’s one of the most important pages your WP website should have. The “About Us” or “About Me”, if you’re a blogger or a personal brand, is designed to tell a story to consumers. It must outline the people or a person behind the website or a company.

Who you are, what you do, your mission, promise, core values, and other relevant information should be displayed for everyone to see on this page. In other words, this page humanizes your website and tells consumers that there are real people with a purpose behind whatever it is that you do.

Contact Page

The contact page is designed to provide consumers with the means to contact you. The information you should provide is phone number, location, email, directions with a map if possible, links to social media pages and so on. You should also include a contact form if consumers want to leave a public comment on your website.

People might seek additional information regarding your products or services, have questions regarding certain topics you blog about or have run into inconveniences on your website they want to report. That’s why it’s important to have a contact page so that you can be more available to consumers.

Disclaimer Page

This page is relevant for bloggers who make money out of their hobby. Many bloggers earn money from their blogs, which is why they need a disclaimer page. If you post advertisements on your website or endorse products and services via affiliate marketing you must state that you do so. That way you can inform consumers and users of such activities and let them know your website is monetized.

Privacy Policy Page

It’s no secret that many web owners collect information about their customers, website visitors, and users. Even if you refrain from such activities, third-party tools or plug-ins may do so through website cookies. That’s why you need a privacy policy page.

You can browse through relevant business document templates, in order to determine what your privacy policy should include. Essentially, you must inform consumers about how you collect information, which information is collected, the purpose behind collecting data and how you intend to use it. Oftentimes, this is required by law, so make sure your privacy policy page is properly designed and updated.

Ensure to review this policy regularly for any updates or changes related to the cookie consent notice.

Products and Services Page

This page is essential if you use your WP website as an e-commerce store but without any platforms or plug-ins that will create a store for you. This page will help organize your products or services so that consumers can seamlessly browse through them and navigate your website with efficiency.

FAQ Page

The FAQ page should contain information about various policies, shipping costs etc.

Frequently asked questions (FAQ) page is designed for consumers who prefer self-service over contacting your support staff. The information that should be included here depends on the purpose of your website.

For instance, if you have an e-commerce store on your WP website. The FAQ page should contain information about various policies, shipping costs, order fulfillment, payment methods and so on. On the other hand, if you’re running a blog, your FAQ page should include information about topics, posts, terms and conditions, copyright and trademark policies and so on.

Write for Us Page

Many bloggers support other bloggers and businesses when content is involved. Bloggers are looking for additional exposure while businesses oftentimes engage in SEO (Search Engine Optimization) activities, such as guest posting and link building.

What’s more, the bloggers themselves are looking to enrich their websites with relevant guest content so their users can enjoy a good read. If you’re one of such bloggers, then you should definitely include a “Write for Us” page. This will allow other bloggers, businesses or freelance copywriters to contact you regarding submitting their articles.

Just make sure you include information on this page that outlines what type of content you accept, which topics you cover, and conditions regarding article length, tone of voice, grammar and other factors you consider when reviewing guest posts. That way, you can make the process more seamless as only relevant content will be coming your way. Which you can sort out and weed out the unwanted ones.

Relevant website pages on your WP site don’t always include blog posts and content pages. If you want a functional website that provides the proper and necessary information. You must determine which additional pages your WP site should include and design those important pages properly.


Elaine Bennett is a digital marketing specialist focused on helping startups and small businesses grow. Besides that, she's a regular contributor for Bizzmark Blog and writes hands-on articles about business and marketing, as it allows her to reach even more entrepreneurs and help them on their business journey. Follow her on Twitter

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