Digital marketing involves creating a lot of landing pages. If you created a WordPress website to sell something, you will need to create a landing page as well.
What Is a Landing Page?
A landing page is a page where your visitors land after clicking on a link. Think about a banner ad that you’re running to promote your latest e-book. Where would you direct your visitors to if they click on the ad? Will you direct them to your homepage?
Well, that was the standard practice until landing pages were invented. Landing pages are targeted pages which are built with a specific goal in mind.
Think about a homepage with lots of links –links in the menu and the footer, for example. If you direct your visitor to the homepage, they’ll have to figure out what to click next. Um… That’s not a good marketing practice.
Targeted landing pages, on the other hand, are built with only one goal – to convert your visitors. They have a clear call to actions, which direct the user to do what you want them to do.
Landing pages help you convert better. But how do you create one if you don’t know how to code? Even when you are smart with coding, you’ll have to create a lot of targeted pages to go with every marketing campaign you run. Why take the pain of coding pages from scratch when you can simply use a WordPress plugin to do the job?
How Does WordPress Landing Page Plugin Help?
A WordPress landing page plugin lets you:
- Create as many targeted landing pages as you want for your marketing campaigns.
- These plugins usually come with drag and drop builders that allow you to create landing pages easily without any coding knowledge.
- They allow you to test your pages by running A/B split tests.
- They let you track your performance by measuring your performance statistics.
Top Landing Page Plugins for WordPress
Here are the top 4 landing page plugins we recommend:
1. Thrive Architect
Thrive Architect is one of the top page builder and visual editor plugins for WordPress. But what makes it stand out is the fact that it’s laser-focused for business websites and it helps you convert well. Its lightning-fast editor makes it ideal for busy entrepreneurs.
The plugin’s visual editor is like no other. It lets you build pages at the speed of thought with the process they call “click to edit”. You can point on the areas you want to change and click to see what options you have. If you want to move something, you can simply drag and drop. It’s so easy!
But what’s even better? Well, it has 270 landing page templates that you can use to create your landing pages instantly. All those templates are beautifully and consistently designed which will help you convert well.
Powerful conversion elements and beautiful design features make Thrive Architect one of the top picks of landing page plugins, no doubt.
But wait. There is more good news for marketers: the plugin comes with an add-on most marketers would die for: A simple to use A/B testing tool with a price that is truly unmatched, the Thrive Optimize tool that brings simplicity in the complicated world of testing.
Price: Single site license for $67 for lifetime updates and 1 year of support.
2. OptimizePress
OptimizePress features an attractive gallery of 60+ landing page templates all of them tested and conversion optimized. It also features an easy to use Live Editor that lets you point, click and edit any part of a page you want with simple drag and drop functionality.
OptimizePress includes a massive library of design elements and some conversion focused elements like its 2-step opt-in forms and boxes. And if you buy its Publisher and Pro Package, it gives you A/B testing tool and conversion tracking analytics as well.
Price: Core package for $97.
3. Leadpages
Leadpages is a powerful landing page building platform that lets you create high converting landing pages and lead generation campaigns. It features 150+ free landing page templates – fully customizable with its drag and drop editor. Their clickable popovers work great in capturing leads.
Leadpages can be integrated with all your favorite marketing tools like MailChimp and HubSpot. The best thing about the platform is its powerful analytics tool and human-friendly analytics.
The easy to use interface lets you see which page and ad spend is performing well. You get the A/B testing tool as well with its Pro and Advanced plan so you can keep testing and optimizing to improve performance.
When it comes to features, Leadpages is truly unparalleled.
Price: Starts from $25/month.
4. Instapage
Like Leadpages, Instapage is another top-notch landing page platform that helps you improve your conversion rates through fully customizable landing pages. Instapage features an intuitive drag and drop page builder that lets you create pages without any coding knowledge.
Instapage integrates well with all your other marketing software. You can integrate the platform with WordPress using the Instapage WordPress plugin.
The best thing about Instapage is its analytics, heat maps, and AB testing features. These features let you take full ownership over the post-click experience and let you improve your performance by testing and optimizing continually.
Price: Starts from $99/ month.
Our Recommendations
If you’re a solopreneuer, you might need a basic plugin to do basic tasks: create landing pages, measure performance and optimize. For this, Thrive Architect is our top pick. It’s inexpensive and doesn’t include any complicated and unnecessary clutter.
But if you are a growing business, you might need something more advanced that lets you measure different performance statistics and lets you take powerful actions. For this, we recommend Instapage.
