MailOptin – The Ultimate Newsletter & Lead Generation WordPress Plugin

MailOptin is a lead generation and automated newsletter that can help you build an email list for your online business and increase your customer base.  If you want to grow a successful online business, you should not underestimate the importance of building an email list.

To build and grow an email list, you have to be very strategic. You need to be a little bit crafty using incentive to lure people to subscribe to your list and to make this happen you are going to need a pretty, non-intrusive but equally persuasive opt-in form optimized for the highest of conversion.

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MailOptin has a free and paid version. We are going to review all you can do with the free version of the plugin.

Installing MailOptin

Install the free version of MailOptin.

To install the free version of MailOptin, log in to your WordPress site’s dashboard.

To install the free version of MailOptin, log in to your WordPress site’s dashboard, go to plugins on the side menu and click on “add new”. Search for ‘MailOptin’ and once it shows up just click install. Activate the plugin, and you are good to go.

After installation is completed, activate the plugin, and you are good to go.

After you’ve installed and activated the plugin, it should appear on the side menu. Click on it, and you will see a lot of options you can access. We will touch all of them, but let’s start with the settings panel.

MailOptin: Settings

Here, you can control some of the basic stuff.

Here, you can control some of the basic stuff. For example, you can allow usage tracking; you can insert a MailOptin Affiliate Link, and go through all the Email Campaign Settings.

You can also change the sender name, change the Email Address that is going to be used to send the emails, change the reply to the email address, insert details about the company name, address, and so on.

MailOptin: Connections

MailOptin integrates with all the popular email marketing plugins. To connect to any of them, this the place you can do that.

MailOptin - A Lead Generation & Email Automation WordPress Plugin

In this settings page, you can add the authorize MailOptin to access your account or provide API keys of any of the supported email marketing services you use and the plugin will automatically add all the subscriber lists.

MailOptin: Optin Campaigns

Through the Optin Campaigns page, you get to create lightboxes, in-posts, sidebar and widget opt-in forms.

Via the Optin Campaigns page, you get to create lightboxes, in-posts, sidebar and widget opt-in forms, and so on.

Here you get to create beautiful lead capture forms including pop-up opt-in forms, before and after post form and sidebar widget forms. which can help grab the visitor’s attention and help you get more leads. You can also add a sidebar and widgetized opt-in forms which will always be available to the visitor’s disposal, so they can subscribe whenever they feel like it.

MailOptin: Email Campaigns

From here you get to add new post notification campaigns.

Here you can add new post notification campaigns and automatically send an email to your subscribers informing that you have a new post published on your website.

Premium Version of MailOptin

If you like MailOptin lite and want to boost your lead generation and email marketing strategy, then you can go for the paid alternative. Notable features that you will be getting with the paid version of the plugin includes features like:

  • Automated/Event-Triggered Newsletters
  • Different Optin types like Notification bar and Slide-ins
  • Exit-intent and Slide-in Triggers which can help boost conversion rates.
  • Page-views and time on site
  • Scroll based triggers
  • Custom CSS
  • Branding removal, so that your visitors gets to know it’s all you.
  • A Lead Bank.
  • Different and effective Display effects.

And many more features that you get to see on the pricing table below.

More features that you get to see on the pricing table.

Here is a breakdown:

Standard – $99 per year for unlimited opt-in campaigns, exit-intent, sidebar forms, before/after post forms and email support.

Pro – $199 per year for all features in the previous plan, including advanced optin analytics, priority email support, WooCommerce, EDD integrations and lots more.

When you purchase any of the premium plans, you will get support and updates for one year. However, you will miss out on updates and support at the expiration of your license, but you will still be able to use the plugin regardless.

Get the free/lite version from WordPress plugin repository.

Premium version available from their website.


MailOptin is easy to use, the options are well described and pretty straightforward. If building list is a priority for you which I know it is, then there is a lot of benefits you will get using this plugin. You will be making the right decision with MailOptin, when it comes to email list building; you don’t just pick any email list building software otherwise you will likely end up frustrated because of a lack of depth and functionality. It is a must-have if you really want to experience growth.

This is a guest post written by Collins Agbonghama from MailOptin.


Editorial Staff at WP Pluginsify is a team of WordPress experts led by Peter Nilsson.

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