One of the worst things that you can do in terms of content marketing involves writing exclusively with SEO in mind. Content created for SEO reads like it was written by a robot – thanks in large part to the fact that it was written for a robot (though Google calls the “spiders”).…
Linking is one of the most discussed SEO strategies. But it’s usually backlinks that take the most of attention. Internal links are no less critical and can take your SEO to a higher level quickly than backlinking. It’s because you can manage your internal links by yourself. The Benefits of Internal Links for…
Most people consider content marketing and PPC two different kinds of campaigns. Content marketing is an organic strategy that draws audiences to a website. PPC is a paid strategy where ads are placed in front of a prospective customer. One would think that these two components of digital marketing don’t go hand in…
Starting up a business begins with identifying what people need (this could be a product or a service) and making provision to solve it. The internet has also created a window of opportunities to identify the needs of people. Even from social media platforms, you can detect what people and lacking. You just…
Instagram is already one of the largest social platforms, but it keeps growing due to the global popularity of visual content. The image-sharing network breached the 1 billion user threshold in June 2018, becoming the third most popular social media in the world, right behind Facebook and YouTube. However, a number of practical…