Most people consider content marketing and PPC two different kinds of campaigns. Content marketing is an organic strategy that draws audiences to a website. PPC is a paid strategy where ads are placed in front of a prospective customer. One would think that these two components of digital marketing don’t go hand in…
Starting up a business begins with identifying what people need (this could be a product or a service) and making provision to solve it. The internet has also created a window of opportunities to identify the needs of people. Even from social media platforms, you can detect what people and lacking. You just…
Instagram is already one of the largest social platforms, but it keeps growing due to the global popularity of visual content. The image-sharing network breached the 1 billion user threshold in June 2018, becoming the third most popular social media in the world, right behind Facebook and YouTube. However, a number of practical…
If you have attractive images or another type of visual content on your website, you might be sure of the fact that you’ll experience a considerable hike in the traffic, right? Although there are several benefits that strong imagery on a website offers, however, it even becomes more significant when it comes to…
The Google algorithm Comprises hundreds, or even tens of thousands of signs when deciding where pages rank for a hunt. Understanding which variables carry the most weight and maximizing consequently may be the difference between failure and success. This post will focus on areas that, in my own experience, deliver favorable effects and…