With over 500 million users across the globe, chances are good that many of your customers are on Instagram. Marketers have long been using the image-sharing social network to promote their brands, but the launch of Instagram Stories last August has changed things up a bit. Essentially, Instagram Stories is nearly identical to…
Conversion rate optimization is the art of improving customer conversions on your website by getting them to take a specific action. Whether that action is to sign up for a newsletter. Watch and share a video, or make a purchase. It is important to influence them to take the next step forward. Conversion…
Starting a WordPress website can be tricky. Ensuring your website is secure is an entirely different story altogether, so it’s going to be natural to make a few mistakes. Odds are if you put countless hours of time and effort into a WordPress site. It’s going to be a labor of love. Naturally,…
One of the worst things that you can do in terms of content marketing involves writing exclusively with SEO in mind. Content created for SEO reads like it was written by a robot – thanks in large part to the fact that it was written for a robot (though Google calls the “spiders”).…
Linking is one of the most discussed SEO strategies. But it’s usually backlinks that take the most of attention. Internal links are no less critical and can take your SEO to a higher level quickly than backlinking. It’s because you can manage your internal links by yourself. The Benefits of Internal Links for…