People copy others’ behavior because they believe it’s how they should act. Social proof helps marketers increase conversion rates by assuaging clients’ worries. Today, social evidence is crucial. According to studies, 92% of online customers read product reviews. 12 times more reliable than manufacturer descriptions and sales copy are product reviews. Instead of…
Developers now have the flexibility to tweak the features and capabilities of a webpage in any way they see fit, thanks to the availability of plugins. Most plugins contain settings that users can toggle on and off, and their design can be customized in terms of fonts, colors, and sizes so that it…
Solar power has been growing in popularity for decades and shows no signs of slowing. Today, more than 3 percent of all electricity produced in the United States comes from solar, and the average cost of solar installation has dropped nearly 70 percent since 2014. If you are considering solar panel installation, you may be…
How can you use WordPress for eCommerce? In today’s digital age, the number of people who access the Internet has grown immensely. With this growth comes an increase in online purchases and online businesses. By using WordPress to create an eCommerce website, you’ll be able to easily sell products and services online, even…
The goal of every small business is to get as many people as possible into your sales funnel and then guide them through it until they make a purchase. A sales funnel, in simple words, is the process that your potential customer goes through as they move from being aware of your product…