Instagram is a great platform to introduce your business to hundreds and thousands of people. If you want to appeal to young audiences, Instagram is a great marketing strategy.
You can promote your business by creating a profile, posting engaging photos, and writing creative captions and hashtags. You can also upload content consistently and collaborate with other brands.
These can be handled by a Sydney, Online Marketing Gurus SEO company, so you won’t have to worry about it.
Instagram has plenty of users, and surely someone will find value in your business. So continue to read on and boost your business’ engagement on Instagram.
Create and Optimize Your Instagram Profile
The first step to reaching a broad audience is optimizing your Instagram business profile. Set up your business profile and ensure that it will provide a great user experience.
Make sure that these are in your account:
- Business name. Ensure that your business name is searchable and your customers can easily remember it.
- Username. Your username should be taggable and unique.
- Location. Including your location helps to boost local SEO.
- Business link. Including a clickable link will make everything easier for your potential customers.
- Clear and engaging bio. Get your target audience’s attention with a unique and interesting bio.
These are basic but essential information to keep your business up to attract new followers. Not only that, potential customers can contact you and visit your website faster,
Post Engaging Content
Instagram is a visual platform. This means if you want to attract followers and potential customers, you must put effort into the photos and graphics you upload.
Get attention by applying filters and making your products more aesthetically pleasing. Aside from posting photos, increase your engagement rate by posting Instagram stories and Instagram live.
Users love to communicate with brand owners and influencers on Instagram live. With that, you are making engaging content while building trust and connection with customers.
Again, Instagram is a creative, visual platform. So be creative and customize your profile’s content depending on your audience’s interests.
Write Creative Captions and Hashtags
Make your posts stand out with creative captions and hashtags. You can also use keywords in captions and hashtags to boost your local SEO listing.
Sometimes making sure that your content is optimized is a bit tricky. Don’t worry because you can always consult an SEO company to help you.
Users love posts that they can share on their Instagram stories. So use that to your leverage! In addition to that, make sure that your captions are relatable and sharable.
Consistently Upload Content
Connect with your followers as often as you can. If you can post daily content, great! But if not, use Instagram stories, Instagram Live, and Instagram reels instead.
Users love to know what’s going on with their favourite brand. So let the business owner go on Instagram live and chat with followers.
You can also promote a new product.
Remember that keeping a solid connection with followers is always a great marketing strategy.
Collaborate With Other Brands
Sometimes it does not matter how great your products are. If nobody knows about it or if people don’t trust your brand, no one will buy them.
That’s where collaboration and influencer marketing come in. Let your brand be known and expand your market by collaborating with brands and influencers.
The Bottom Line
Setting up social media platforms to promote your business is an effective marketing strategy. And Instagram is a great social platform start in.
Consult a Sydney SEO company now and increase your business profile’s followers on Instagram.