Infographics are a great way to deliver content in a snackable format which makes them easy to share. They are great long-term investments for any website. According to a study by Hubspot, infographics are three times more likely to be shared than other types of content on social media which translates into more traffic and backlinks.
With so many infographics and new content being published every minute, creating an infographic that stands out isn’t an easy feat which is why having a memorable topic is essential. A common pitfall is many people rush the process of picking topics and end up with a mediocre infographic.
Without any thorough research, an infographic wouldn’t be interesting to read since it lacks in depth. No matter how good an infographic looks, a topic that doesn’t provide value to an audience isn’t worth reading.
The Narrower, the Better
Finding the right target audience is the first step for coming up with the right infographic idea. Using a one-size-fits-all approach when it comes to ideation isn’t effective just like how an extremely broad topic won’t interest a specific audience.
Think about what you’re aiming to achieve with the infographic. Are you trying to explain your product, promote its benefits, or raise brand awareness?
Having focus and direction makes it easier to come up with ideas. Make sure to provide content that’s valuable for the reader. A few examples are tips, extensive knowledge about your brand, and answering customer questions
Keep yourself up to date with what’s current. There are many websites and tools you can use to see what people are searching for and what content is being shared the most. Google Trends is a useful tool to see what topics are trending according to people’s searches. Buzzsumo, on the other hand, showcases content and their shares.
For more tips and tricks on finding the right infographic ideas, take a look at the visual guide here!
Andre Oentoro is one of the co-founders of Milkwhale, an internationally acknowledged infographic production agency. He helps businesses increase visibility on the internet with visual data and well-placed outreach campaigns. Read more on his latest guide to Viral Infographics and learn how to get the most value out of your website’s traffic.