The Internet has become the prime platform for businesses in many aspects of their organizational goals, such as marketing, sales, customer service, etc. Because of this, online competition has become tougher and tougher, and the need for business to ensure that their websites are well-built and well-maintained becomes more imperative as time passes. After all, a website is a business’ identity online – a reflection of the brand or business much like how a brick-and-mortar store or a company’s building have been.

AN active website not only affects the reputation of the brand in the online realm, but it is also crucial for today’s businesses to survive and succeed. It is the first and most important step in establishing a connection with the business’ market, and as such, the website’s current status holds a key role in defining the business’ reputation. A problematic website can become a sudden and unforeseen hindrance, as it prevents both potential and existing customers from doing business with you online, especially if you run an online store within your domain.

In terms of webs design and development, there are a lot of details that should be monitored as they are what holds the whole website together. However, these nuts and bolts are often overlooked by many website owners, which can cause technical issues when left unchecked for too long. Rapid traffic load, errors in coding structure, web server issues – these are just some of the factors that can affect the performance of your website at any time.

A way to make sure that these problems are resolved quickly might lay in uptime monitoring. It is an often overlooked or unknown method that deserves more recognition. As it can help you find and fix issues on your website before they build up and become a real nuisance for you and your site’s visitors.

Find out about this method in this infographic by NewtLabs UK.

Uptime Monitoring: What Is It and Why Should You Use It to Boost Your Website Today


Steven Watts shows aspiring bloggers and WordPress website owners simple, practical steps for improving their WordPress websites. Check out his exclusive 7-day WordPress email course to help your site security, site speed, get uptime monitoring for free and learn expert tactics used by top WordPress developers.

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