Conversion rate optimization is the art of improving customer conversions on your website by getting them to take a specific action. Whether that action is to sign up for a newsletter. Watch and share a video, or make a purchase. It is important to influence them to take the next step forward. Conversion…
Starting a WordPress website can be tricky. Ensuring your website is secure is an entirely different story altogether, so it’s going to be natural to make a few mistakes. Odds are if you put countless hours of time and effort into a WordPress site. It’s going to be a labor of love. Naturally,…
One of the worst things that you can do in terms of content marketing involves writing exclusively with SEO in mind. Content created for SEO reads like it was written by a robot – thanks in large part to the fact that it was written for a robot (though Google calls the “spiders”).…
Linking is one of the most discussed SEO strategies. But it’s usually backlinks that take the most of attention. Internal links are no less critical and can take your SEO to a higher level quickly than backlinking. It’s because you can manage your internal links by yourself. The Benefits of Internal Links for…
Most people consider content marketing and PPC two different kinds of campaigns. Content marketing is an organic strategy that draws audiences to a website. PPC is a paid strategy where ads are placed in front of a prospective customer. One would think that these two components of digital marketing don’t go hand in…