Most people consider content marketing and PPC two different kinds of campaigns. Content marketing is an organic strategy that draws audiences to a website. PPC is a paid strategy where ads are placed in front of a prospective customer. One would think that these two components of digital marketing don’t go hand in…

If you have attractive images or another type of visual content on your website, you might be sure of the fact that you’ll experience a considerable hike in the traffic, right? Although there are several benefits that strong imagery on a website offers, however, it even becomes more significant when it comes to…