It’s really hard to be of an artistic mind and also being an entrepreneur. To reach great heights, one has to be a professional in every field be it marketing, administration or managing the website– It’s a huge and a difficult job.
Unfortunately, a lot of small business owners becomes a prey of the fake promises made by dishonest SEO marketers and at the end the waste their money in an unproductive way. This happens mostly because not many are aware of what SEO is?
Now talking about a few tips to help you not get caught up by a company who cannot be helpful and will take all your money.
1. Ignore Any Unsolicited Emails or Calls
Renowned marketers who are quite famous amongst businesses will never call or message you to provide you any service; you will already be aware of who they are?
According to Seo services India, the main problem of SEO is that many small business owners and artists are not aware of the functioning of SEO, so they don’t know what to ask? These emails are probably scams which are sent just to lure the customers.
2. Don’t Get Excited With Fake Promises
Business owners will witness many marketers who will make cream promises which are hard or impossible to meet. Therefore, businesses should be vigilant while making any kind of decision by these promises.
SEO services India warns businesses because there are several cases in the past where innocent business owners were lured by the SEO firms, who made many fake promises and took away all their money.
3. Contact a Person Who Will Help You With Your Project
Same as the garage mechanic, an SEO professional can easily confuse you with high tech language. This should not be the case. Customers expect the SEO professional to speak generally in English which is understandable.
At times, the professional will use big and complicated terms to puzzle you and make you think what they are talking about? One should not feel hesitated while asking questions. Ask a lot of questions and clear all your doubts.
4. Do Not Trust a Guarantee
In case the search marketing professional ensures you the 1st position on Google with the use of any keyword, don’t enhance the topic further and leave them. The only company which can decide your business’s rank on Google is Google.
There are many factors which decide your rank on Google, and these professionals have very fewer powers in their hands. You don’t need the guarantee for rankings, but an effective marketing professional who can help you out with your project.
5. Stay Away From Black Hat SEO
You might be aware of the term ‘black hat‘ and ‘white hat‘ search engine optimizers. ‘Black hat’ is used for those practices that do not work according to the search engine guidelines and use different tricks to control the search engines to rank the content according to their own will.
In the long run, black hat practices are not very useful. For small businesses, it is always a bad idea to use a black hat approach; you can also be penalized or banned.
6. They Cannot Tell You How They Will Make You Come to the First Page
Selling goods or services involves a lot of marketing strategies. If the salesman at a mobile shop cannot tell you about its functioning and features, just walk away.
If the SEO consultant who contacted you and also making promises to bring your business to the first or second page of Google but is not answerable as to how it will be done. Then you should realize that he is making fake promises to you and simply show them the door.
7. Check Their Rank on Google
Google the SEO companies which are luring you and if they do not come on the first page, or even the second page, in the field of business which has many companies, then how it can be expected from them to do it for you. Companies who could not do anything for themselves cannot help you either.
8. Teach Yourself
One cannot purchase a car without doing proper research. One should know about the mileage, power, insurance policies, benefits attached to it and also if it has any problem, etc. Purchase of a car is probably a long term investment for many, and they are too costly.
One cannot simply walk in one showroom, talk to one man and make the decision of buying the first car which they see and gather knowledge about. Therefore, do a lot of research in investing in SEO tools as well. Don’t land onto any conclusion without proper research.
So, these were the tips to help small businesses save themselves from getting ripped off when buying SEO services.
Code Wilson is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Seo Company In India. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.