A website is the first marketing touchpoint, and a brand must make their website appealing and engaging to get higher traffic. Every brand tries its best to do so with different methods, and various tricks, but not all of them can achieve it.
We have a solution for you that will make your website more engaging and catchy for all the website visitors. You must be thinking, What is it?
Instagram Widget
As you know, how popular Instagram is at the moment, you will agree with me that it has the power to attract and engage people with it. So why not take advantage of that and embed it on our website.
Let’s dive into it further!
What Is Instagram Widget?
Instagram Widget is a Widget that gives you access to display content from another application on your website, which is Instagram. It shows the User-Generated Content created and shared on Instagram.
This widget can collect content from Instagram through hashtags; account handles, mentions, and tags. The content can be in any form, such as images, videos, or GIFs. It updates in real-time and has a responsive display, i.e., fits in any screen sizes.
Benefits of Using an Instagram Widget on Your Website
There are a few benefits mentioned below that will make you realize how beneficial Instagram Widget can be for your website:
1. Enhanced User-Engagement
As you know, Instagram is a visual-themed application and displays User-Generated Content that is more relatable to the audience; therefore, they engage with it. Also, people prefer visual content over textual content, and the Instagram Widget can help you with that.
To get featured in the widget on your website, visitors might start posting too. It will increase the amount of social proof for your brand as well as give you more content for your marketing.
2. Builds Trust Through Social Proof
When people are posting about your brand products and services using your branded hashtag or by mentioning you in their posts, you’re collecting social proof. Proof of the fact that they are pleased and satisfied with your products and services.
If you choose to display such strong messages and pictures from your existing users, you will build trust among the visitors of your website. Everyone knows that no one will spend time posting about a brand for free if they don’t like it themselves. It makes it easier for visitors to be able to believe the content and trust the brand.
3. Website Vibrancy
It is essential to have a good-looking website if you wish to grab user’s attention once they land on your website. You should be able to make the people want to stay and explore the various things the brand offers.
It is possible with the Instagram Widget. It will make your website more dynamic, diverse, and vibrant with the variety of content it will display from different cultures and backgrounds.
4. Drive Conversions
We have successfully grabbed their attention, enhanced the engagement, and built trust as well. There is no major factor left not to go ahead and make purchases from the website. It makes it more convenient for visitors to turn into customers.
Instagram Widget also displays your products and services in action, which makes it more straightforward for the visitors to trust the brand and perceive if the product will be suitable for them or not. It decreases the rate of cart abandonment and returns.
5. Humanization of Brand
Instagram is a social media platform, which implies that the content you will display will be by the users and of the users. Instagram will display the content where you can make sure that it is a brand that works with people and not something that is not trustable.
It adds the human element to the website, making it more relatable to the visitors and not showcasing robotic functioning through stock photography and textual content. It is always good to look at real and relatable content compared to looking at boring and monotonous stock images.
6. Cost-Effective
Admittedly, doing something different and so effective is never out of the plate, but what stops us is the cost that will be incurred during that process. It can prove to be a huge deciding factor while choosing a new marketing technique.
Don’t worry; an Instagram Widget is a very cost-effective solution. The prices differ a little tool to tool as well as the features, but if we talk overall also, the cost is extremely manageable. With high returns on the investment you make, you will probably cover your cost and get extra profit out of it.
7. Build a Better Brand-User Relationship
In the present day, the way people buy and sell products has changed. Consumers expect a more personalized and relatable approach from the brands, unlike old times when the power was in the hands of the seller. Now the options have increased so much that ten more brands are competing with you.
Therefore, building an excellent brand-user relationship gets essential nowadays. By displaying the user’s content and putting them in front instead of branded and promotional content, they realize that they matter to you. It improves your relationship with the customers turning them into a loyal customer base for your brand.
Tools To Embed Instagram Widget
Wondering how to embed an Instagram Widget? We got your back. Here are some ways you can embed an Instagram Widget on your business website:
Taggbox Widget
“Taggbox Widget is a UGC Platform that helps marketers to increase user engagement, build trust, and drive conversions with solutions to discover, curate, and display User-Generated Content on all the marketing touchpoints.”
The Taggbox Widget is the solution it provides for the websites. It allows you to collect content from multiple social media platforms such as Instagram, Facebook, Twitter, Pinterest, and many more. The content can be in any form, such as images, videos, text, GIFs, blogs, and everything else in between. It operates in real-time, giving you instant updates of the content.
It provides you with some mind-blowing features such as Personalization Panel to design your widget with a plethora of themes, styles, fonts, & colors. Moderation Panel to filter out the unwanted irrelevant and unusable content. It also allows you to create the performance reports for your widget and many other features such as responsive display & Rights Management.
Light Widget
Light widget is an easy-to-use tool that helps with embedding Instagram feed on the website. You can add an Instagram feed on a website, in which all your posts will be clickable directed to your Instagram handle, where the posts are uploaded.
This way, you can redirect your website traffic to Instagram also, to increase your social reach and gain more followers. It is a great way to manage the traffic among both the platforms. Along with that, it allows you to create widgets without any size restraints that can fit anywhere on your website.
WPZOOM Social Feed Widget
WPZOOM Social Feed Widget is a responsive WordPress widget. It helps you embed your Instagram feed on your website very easily, and it is quite user-friendly and easy-to-use. The plugin is entirely customizable with the use of CSS, which helps you with making it more attractive for the website visitors.
It also lets you place the follow button along with the feed, through which your website visitors can directly follow you on Instagram through your website. You can add the widget at any location on your website as it can adjust to space.
Instagram Itself
Instagram itself gives you an option to embed posts on your website. The main drawback, in that case, is that you can only embed one post at a time. So, for each post you want to embed, you will have to go through the entire embedding process repeatedly.
Moreover, it doesn’t provide you with an option to personalize your posts and display them with a match to the website’s appearance.
ProPhoto
ProPhoto helps you to embed your Instagram posts on your website with an attractive and interactive grid format. It is interactive as each thumbnail is connected to the original Instagram post. Which can channelize your traffic to your social media accounts as well. Furthermore, the tool has a responsive display, which means you can embed your Instagram feed anywhere on your website, no matter the size.
Conclusion
We have already discussed how beneficial Instagram Widget embedding can be for your website, sales, and brand. It will not only benefit you in the way mentioned above, but it will help you enhance your brand image as well. Your brand can come across as a brand. That prioritizes the consumers and their thoughts about the brand, instead of displaying promotional content all over the website.
It is also necessary your consumers love you as a brand; only then will they stay loyal to you. To create a loyal customer base, Instagram Widget can be the best start.
Author Bio
I’m Anne Griffin, and I’m a digital marketer and technical writer. I’m passionate about exploring and writing about innovation, technology, and digital marketing trends.