It can be hard to discover the x-factor that makes your business stand out from the rest. In fact, in a highly saturated online marketplace, it can almost seem impossible.
Many entrepreneurs use complicated systems or tactics out of desperation, hoping it will turn their eCommerce store into an overnight success and remedy poor conversion rates. This method has some merit yet the true answer to boosting your income online lies in doing the simple things as well as you possibly can.
No matter if you are looking for email subscribers, likes and shares or stone cold sales online, odds are that your business could enjoy some real payoffs with just a few small changes.
So without further ado, our five easy tips to make your eCommerce conversion rates skyrocket.
1. Focus on Aesthetics
With eCommerce, all parts of the sale come from the customer initially identifying with a visual aspect of your business. They depend on amazing photo and video to allow themselves to imagine using whatever it is you are selling. This could mean using a range of perspectives in photos of the items, or even incorporating 360-degree video and maybe even a video of the product being utilized as it is supposed to be.
Images and videos of products are important of course, but the website, in general, should come across as extremely professional. This applies especially to aspects of a business such as landing pages and customer touch points, but amazing aesthetics should be used in all areas where your company logo appears. That’s because, in this highly visual age, image is truly king and the general look of your website will have a huge impact on the odds of either boosting customer conversion and crushing failure.
Remember, it’s vital to be sure that your online business is primed for all manner of devices such as mobile, computers and tablets. There are plenty of web hosting options and CMS choices out there. With WordPress being one of the most accessible and popular. Wherever and however you choose to host your website, it should look pristine and run at an efficient speed to boost the credibility and image of your business.
2. Delivery Choices: More, More, More!
In one of the most competitive fields in all of the business, especially with a behemoth like Amazon setting the standards, it is vital to provide a range of delivery methods. If it is at all possible, this will stretch to free shipping.
Although this can be terrifyingly expensive for new business. If you offer an item for a competitive rate yet won’t offer free shipping. The client will simply click the mouse elsewhere. If you really can’t even consider providing a free shipping option. It could be worthwhile maximizing product prices to pay for this because, as mentioned earlier, image is everything!
Free shipping can be a huge part of boosting conversion rates but ensuring your offer a range of shipping methods is arguably just as fundamental a component of any eCommerce business. As well as free shipping, you could look to offer premium possibilities, too. This means expedited shipping, next-day delivery and perhaps specified day delivery.
Maybe you are already figuring out our golden rule in eCommerce? It’s simple: if competitors are doing it, so should you.
3. Reviews Can Change the Game
Again, you must always be looking to meet the major draws that separate your biggest competitors from the pack. In 2019, means facing up to the giant that is Amazon. By granting buyers the option of writing a product review. You can create a strong feeling of trust between your business and other prospective customers because the transparency will make customers feel much more independent as consumers.
Selling your products using sparkling content and fancy images are all well and good. Yet if prospective customers are able to see others just like them extolling the value of your product. It really is a game-changer when it comes to building trust. In short, you dramatically improve your chances of gaining eCommerce conversions if you allow customers to post reviews on each product in your eCommerce business.
4. Coupon Codes: A Classic That Still Works
Boosting eCommerce conversion rates can take plenty of tips from old school brick and mortar tactics. In fact, all too many online stores ignore time-tested ways of increasing profits. Enter the legendary coupon, a method of driving sales that has long been a great way of stoking interest.
In this day and age, many online stores offer coupon codes to create a sense of urgency and exclusivity around products. In fact, many of the most successful businesses operating today operate under a constant state of coupon code frenzy.
There is however a clever illusion behind the success of coupon code based sales tactics. Basically, once people hear that there is an opportunity to make huge savings on your eCommerce site by using codes. So many customers will flock to the site that you simply don’t need to sell at a premium anymore. Slash costs and watch the bargain-hunters lineup.
As mentioned already, you can create a sense of urgency in customers to make a purchase if codes are time sensitive. Similarly, by providing codes to previous customers via email, you can construct a mirage of exclusivity which could also result in better rates of conversion.
Coupon codes help to speed up the eCommerce conversions process and offer a great way to separate your online stores from the pack. Just make sure that word gets out about the great savings to be made on your eCommerce store via social media, email and even word of mouth.
5. Connecting with Customers: The Benefits of a Chat System
These days, customers are no longer satisfied with waiting days for an email response. Similarly, most will not be prepared to scroll through your lengthy FAQ page for their desired solution. Now that we are all instantly accessible at all times. Using a live chat in your online store could seriously help to boost conversion rates by providing a positive customer experience.
If buyers or potential buyers can chat directly to a member of staff who can give direct, quick responses that actually help their situation. This makes a purchase much more likely. It is simple really. By answering queries right away and not one, two or even three days later. You reduce the chances of customers abandoning their cart, a dreaded occurrence in eCommerce.
Amazing choices for adding a live chat your business are LiveChat, Re: amaze, and Casengo among many others.
Sam Martin works for Hosting.co.uk, the innovators of UK hosting. With over five years in the business, Sam is always looking to discover new ways of making websites better and faster. When he’s not busy learning about new ways to improve the hosting process, you’ll find Sam brushing up on the latest from the world of blogging. For all, you WordPress hosting needs visit: https://www.hosting.co.uk/web-hosting/wordpress-hosting/.