Even when you are at the initial stage of building a WordPress website, there are innumerable factors that go into planning. Be it penning down engaging content with call-to-actions or creating the website striking with design – you surely wouldn’t have anything less on your plate.

Considering the popularity that WordPress has attained, it wouldn’t be an overstatement if said that this platform is one of the best that you can get for your business website. Furthermore, the number of themes and plugins that WordPress supports is genuinely incredible.

Although WordPress is a comprehensive Content Management System, it is an excellent platform for developers, designers, and businesses. But, when it comes to developing a website on this platform, surely you cannot make the process for granted, only if you think that it is going to be more comfortable.

It is essential to pay keen attention to the theme that you are selecting for your site. However, unfortunately, not many people keep this factor under the line of importance. Either they are not wary of the importance of themes, or they don’t know how to use them to their best – reasons can surely be many behind such negligence.

How Are WordPress Themes Important?

Talking about the importance, if you were not aware of it till now, here’s everything that you’d need to know.

1. Makes Your Website Attractive

Make your website attractive and great looking.

There is no denying the fact that WordPress themes are nothing less than a boon for those who aren’t proficient in website designing. Even if you are a novice in this domain, there are several such themes available that provide a drag-and-drop option to develop websites.

Hence, with these WordPress themes, you can make your entire website look attractive. The best thing about these themes is that you can buy or get them according to your business domain. Therefore, you wouldn’t have to put extra effort to optimize them accordingly.

2. Multiple Website Usability

While assessing how important your WordPress theme can be, this is the factor to rely upon. It is not only possible but more comfortable as well to get your hands on such a theme that is competent enough to support multiple websites all at once.

Therefore, you wouldn’t have to spend differently to buy individual themes if you are willing to get multiple websites developed. Hence, in this way, not just a theme can bring you usability but can even help you save a significant amount. It surely makes it essential.

3. Functionality That Can Be Extended

Even though there are innumerable themes out there, most of the time, when people rely upon WordPress, all they consider is how they can manage plugins to make their website more efficient and responsible.

In such a scenario, what kind of plugins you can install and how you can regulate your website mainly depends on the theme that you are selecting. One wrong choice can entirely mess up with your website and its design.

Therefore, your theme plays a significant role in helping you install plugins and letting you make the most out of them.

4. Provide You Faster Results

Provide you with faster results.

It might be one of the significant reasons to select a WordPress theme. Their importance increases from the fact that these themes are not just more comfortable to handle or cheaper to get but faster in helping you build a website as well.

If you are in an urgent need of a website and you aren’t finding a reliable developer or don’t have enough means to higher one, in such a situation, you can make the utmost use of a WordPress theme. On top of that, themes also come with a demo.

Once you got hold of, all you’d have to do is re-arrange or modify the demo to build a website of your requirements.

5. Keep Website Up-to-the-mark

There is no denying the fact that the standards of the internet are always altering. And then, even WordPress is improving every passing day. With significant changes happening all around, you wouldn’t want to lag.

In a world that is always on the verge of neck-throat competition, you’d want your business website to stand apart and shine bright, right? And for that, you would have to keep your website updated. With WordPress, doing that is even more comfortable.

Furthermore, another reason that would compel you to keep your website updated is the threat of hackers. If they found one single bug, and your game will be over. That’s where your theme steps in to play an important role.

Generally, WordPress themes send out periodic notifications for updates. With such upgrades, not only you can keep your website up-to-the-mark but can also gain several new and useful features.

6. Quality of A Premium Level

Your goal shoule be to gain premium quality service.

Whether you are taking up something free of cost or investing money, at the end of the day, your primary goal would remain to gain premium quality services from that thing. The same goes for WordPress themes.

However, here, you can be sure of superiority if you are making the right choice.

Generally, these themes are well-coded. Therefore, it is not very likely that you may encounter code errors frequently. On top of that, some themes also come with well-organized and SEO optimized codes. Therefore, you wouldn’t have to worry about any factor.

Since skilled professionals generally test these WordPress themes, you can ensure an error-free experience with them. They are secure, standards-compliant, and up-to-date to help you get nothing but the best.

7. Features That Are Beneficial

Another great importance that a WordPress theme holds is its treasure of features. Not just premium themes, but free ones also come with an abundance of features. Considering that not every other person is tech-savvy, it would be nothing but a bit challenging to tweak or edit the code whenever required.

Hence, you would surely be better off with a WordPress theme that can help you build a website, nothing less than professional. These themes come with a massive collection of features and functionality. Therefore, a theme turns out to be essential for your website because those features can help you perform strenuous tasks with ease.

Not just that, but there are such themes as well that can help you be free of resource-hogging plugins since they will be doing most of the things for you. In this way, these themes prevent you from spending time on research, installation, and management of plugins to cover your website’s basic needs.

8. Support Throughout the Way

There would be nothing more considerable than the support that you may get throughout the time you are going to use the theme. And, this is where the importance of WordPress themes shines brightly. You can expect support from the theme developer; however, since you are using WordPress, the platform wouldn’t step aside from helping you.

Therefore, if you are going to set up your business website for the first time, it would be recommended to use WordPress and its themes for the best support as well as the outcome.

9. Easy Browser Support

It is generally said that when you develop a business website, not from your perspective, but you should create a framework from your customers’ point of view. Amidst everything else, one thing that you must keep in mind is the variation in browsers used by your customers.

If you fail to design such a website that supports different browsers, you may risk losing a large number of customers. Since superior experience that you would want to provide to your customers, WordPress themes can help you to a great extent.

Once you have found a theme that is competent enough to support different browsers all at once, its importance increases on its own. In this way, neither you would have to face the loss. Nor your customers would have to compromise with the user experience.


While it is quite easier to understand the importance or advantages of WordPress themes, the real struggle starts when you have to select one from a vast collection. So, how do you find the best and perfect theme?

You can begin by watching explainer videos and reading discussions that may give you an idea of what would match your requirements. However, one of the best ways to choose a theme is by reading reviews.

Apart from that, consider some essential aspects, such as customer responsiveness, power, 24/7 support, minimal coding, flexibility, and more. Once you are sure that your selected theme has all of these things, it would be easier for you to manage.

Also, since there are several themes available out there – free and paid – it would be great if you can compare them before taking the plunge. Finally, even if you have been told that your theme can handle a lot of things. Don’t go with such an assumption, unless you are okay with handling the mess.

Keep the information understandable and straightforward. So, go ahead, choose a better theme, and start with your website right away.

Author Bio

Ananthakrishnan is a Digital Marketing guy for Greedeals.com. He has a keen interest in SEO and Web Design. When he is not working, you can find him at his house, playing video games.


Editorial Staff at WP Pluginsify is a team of WordPress experts led by Peter Nilsson.

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